EBOOK
About
If you have an appetite for digestible science, you will find plenty of tasty morsels here.
Discover why some people see red over red food dyes, why Sherlock Holmes was interested in jellyfish, why King George III was plagued with purple urine, and why phrenology is a pseudoscience. You will learn about the links between the Pope, Lionel Messi, and yerba mate, Harry Potter and the mandrake root, and how Bicycle Day came to commemorate the first use of LSD. Have you ever wondered whether negative ions have positive effects, if memory supplements work, if performance-enhancing supplements really enhance performance, or if taurine in Red Bull is a lot of bull? Look no further. Are you confused about ultra-processed foods, free radicals, calcium propionate in your daily bread, endocrine disruptors, preservatives, rejuvenation, aspartame, Ozempic, Oxycontin, or whether you can eat to beat disease? You've come to the right place.
You will also find out why Woody Allen's "orgasmatron" in Sleeper was a parody of an actual device created by Wilhelm Reich, how time-restricted eating works, why kimchi traveled to outer space, and where not to stick a magnesium rod. Then, of course, you will also discover why you should not burn your toast!
Bestselling author Dr. Joe Schwarcz returns with a new collection of bite-sized pop science essays, unraveling the mysteries behind health-related science. From Ozempic to food dyes, aspartame to intermittent fasting, these fascinating insights are perfect for curious readers looking to better understand the science behind and inside our bodies.
Joe Schwarcz holds a Ph.D. in chemistry and is the director of McGill University's Office for Science and Society, which aims to separate sense from nonsense. He is the recipient of numerous awards for teaching chemistry and interpreting science for the public. Dr. Joe has hosted a radio show on science for 43 years, appeared hundreds of times on television, writes The Right Chemistry column for the Montreal Gazette, and is the author of 19 bestsellers. He lives in Montreal, QC.
Sales and Market Bullets
• AN APPROACHABLE AND AUTHORITATIVE VOICE: Joe Schwarcz educates and informs readers in his uniquely engaging and entertaining tone. Dr. Schwarcz is also the well-loved host of the weekly The Dr. Joe Show on iHeartRadio.
• DEMYSTIFIES SCIENCE AND SEPARATES FACT FROM FICTION: Misinformation is unrelenting and ubiquitous, but this easy-to-understand book shines a light on real science.
• JOE SCHWARCZ'S BOOKS HAVE BEEN TRANSLATED INTO MULTIPLE LANGUAGES: Chinese complex, Chinese simplified, German, Hungarian, Italian, Japanese, Korean, Portuguese, Russian, Spanish, and Turkish.
• A TRUSTWORTHY SOURCE OF GENUINE EVIDENCE-BASED KNOWLEDGE: Schwarcz is the director of McGill University's Office for Science and Society and has received numerous awards for teaching chemistry and for interpreting science for the public. He was the first non-American ever to win the American Chemical Society's prestigious Grady-Stack Award for demystifying chemistry. He has also been awarded the Montréal Medal to recognize his lifetime contributions to chemistry in Canada and the Balles Prize for critical thinking, among numerous other accolades.
Discover why some people see red over red food dyes, why Sherlock Holmes was interested in jellyfish, why King George III was plagued with purple urine, and why phrenology is a pseudoscience. You will learn about the links between the Pope, Lionel Messi, and yerba mate, Harry Potter and the mandrake root, and how Bicycle Day came to commemorate the first use of LSD. Have you ever wondered whether negative ions have positive effects, if memory supplements work, if performance-enhancing supplements really enhance performance, or if taurine in Red Bull is a lot of bull? Look no further. Are you confused about ultra-processed foods, free radicals, calcium propionate in your daily bread, endocrine disruptors, preservatives, rejuvenation, aspartame, Ozempic, Oxycontin, or whether you can eat to beat disease? You've come to the right place.
You will also find out why Woody Allen's "orgasmatron" in Sleeper was a parody of an actual device created by Wilhelm Reich, how time-restricted eating works, why kimchi traveled to outer space, and where not to stick a magnesium rod. Then, of course, you will also discover why you should not burn your toast!
Bestselling author Dr. Joe Schwarcz returns with a new collection of bite-sized pop science essays, unraveling the mysteries behind health-related science. From Ozempic to food dyes, aspartame to intermittent fasting, these fascinating insights are perfect for curious readers looking to better understand the science behind and inside our bodies.
Joe Schwarcz holds a Ph.D. in chemistry and is the director of McGill University's Office for Science and Society, which aims to separate sense from nonsense. He is the recipient of numerous awards for teaching chemistry and interpreting science for the public. Dr. Joe has hosted a radio show on science for 43 years, appeared hundreds of times on television, writes The Right Chemistry column for the Montreal Gazette, and is the author of 19 bestsellers. He lives in Montreal, QC.
Sales and Market Bullets
• AN APPROACHABLE AND AUTHORITATIVE VOICE: Joe Schwarcz educates and informs readers in his uniquely engaging and entertaining tone. Dr. Schwarcz is also the well-loved host of the weekly The Dr. Joe Show on iHeartRadio.
• DEMYSTIFIES SCIENCE AND SEPARATES FACT FROM FICTION: Misinformation is unrelenting and ubiquitous, but this easy-to-understand book shines a light on real science.
• JOE SCHWARCZ'S BOOKS HAVE BEEN TRANSLATED INTO MULTIPLE LANGUAGES: Chinese complex, Chinese simplified, German, Hungarian, Italian, Japanese, Korean, Portuguese, Russian, Spanish, and Turkish.
• A TRUSTWORTHY SOURCE OF GENUINE EVIDENCE-BASED KNOWLEDGE: Schwarcz is the director of McGill University's Office for Science and Society and has received numerous awards for teaching chemistry and for interpreting science for the public. He was the first non-American ever to win the American Chemical Society's prestigious Grady-Stack Award for demystifying chemistry. He has also been awarded the Montréal Medal to recognize his lifetime contributions to chemistry in Canada and the Balles Prize for critical thinking, among numerous other accolades.